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03 / SELECTED WORKCREATIVE DIRECTION · BRAND EXPERIENCE

Brand
Experience.

IDEAS IN REAL LIFESelected experiences for brands, culture and people.
THE PROJECTSELECTED EXPERIENCES · 2025

Ideas made
tangible.

A selection of brand experiences developed through creative direction, visual storytelling and production. Each project translates a brand into a place, a moment and something people can feel.

CREATIVE DIRECTION · LUCCAS MOREIRAPRODUCTION · BE CLASSIC
01 / BRAND

iFood

EVENT
iFood Day Goiânia
YEAR
2025
LOCATION
Goiânia, Goiás, Brazil
CLIENT
iFood
PRODUCTION COMPANY
Be Classic
iFood branded cup
iFood Day Goiânia branded venue
iFood Day branded materials
Detail of iFood branded cup
iFood identity detail
iFood team member at iFood Day Goiânia
Guest at iFood Day Goiânia
iFood branded sustainable bag
02 / BRAND

Heineken

PROJECT
HNK + Lobby Brasília
LOCATION
Brasília, Distrito Federal, Brazil
CLIENT
Heineken
PARTNERS
Lobby Brasília / Onzex
PRODUCTION COMPANY
Be Classic
Heineken product detail at Lobby Brasília
Heineken can at Lobby Brasília
Heineken branded venue detail
Guest enjoying Heineken at Lobby Brasília
Heineken product portrait at Lobby Brasília
Guest holding Heineken at Lobby Brasília
03 / BRAND

Eisenbahn

PROJECT
Eisenbahn + Tailor Made
CLIENT
Eisenbahn
PRODUCTION COMPANY
Be Classic
Eisenbahn illuminated brand installation
Eisenbahn visual identity detail
Eisenbahn bottle cap detail
04 / BRAND

Heineken

PROJECT
Heineken + Tailor Made Goiânia
LOCATION
Goiânia, Goiás, Brazil
CLIENT
Heineken
PRODUCTION COMPANY
Be Classic
Heineken product detail with green lights
Heineken brand installation in Goiânia
Heineken bottles in the experience
DJ at the Heineken experience in Goiânia
Heineken bottles at the Goiânia experience